Nicolas Kruchten is a
software engineer at Datacratic
in Montréal, Québec, Canada.
For part of my presentation at Montreal Python, I made an interactive map of the various sub-sections of the website Reddit (called subreddits). You can take a look at the interactive version or see a static annotated one above. The interactive one includes basic info on how I made it and full details are in the presentation. I got some nice comments in the /r/DataIsBeautiful subreddit post
Last week, Bloomberg came out with an article on RTB arbitrage, which included a couple of sentences that made it sound a lot like it was possible to front-run an RTB auction: “Some buy from an exchange and sell it right back to that very same exchange” and “Some agencies are poorly connected to exchanges and can’t respond to a first auction in time, allowing middlemen to buy and flip within the same market”. This seemed surprising to me at first, given that all auction participants (as far as I know) get the same opportunity to bid on an impression, so how could you make money buying and selling the same impression on the same exchange? Upon further thought, however, here’s a theory about how it might work.
Real-Time Bidding systems buy online ads one at time, at prices on the order of one tenth of a penny per impression. One Friday afternoon, the topic of conversation in a Datacratic chat room turned to what else you can buy for a tenth of a cent. We concluded that a good candidate would be a single green pea.