How Apple Names Things

by Nicolas Kruchten using Apple trademark data

Explanation

• Works best on desktop/laptop, not phone/tablet!
• You can scroll to zoom, click-drag to pan, click on nodes to focus
• Nodes are name fragments like "i", "phone", "pro", "max" in the name "iPhone Pro Max"
• An arrow from "i" to "phone" means there is a product name or trademark that contains "i phone" or similar (e.g. "iPhone")
• Nodes are sized by how many arrows go in or out, and colored by how many arrows go out, from dark blue for few through violet to yellow for lots